Why Your App Must Be Mobile-Friendly to Boost Users and Business

12 December, 2023

Charlie Munger

Internets not what it used to be. Back in the day, everyone used big Clunky computers. Present day everyone is glued to their smartphones. If your website isn’t designed for mobile users you are missing out on a huge chuck of potential customers.

Everyone’s on mobile

Most people use their phone to browse the web. If your website is not adaptable on the phone many people won’t use it as it is more work for them to open it any other device.

Search engines love mobile

Google favours websites that work on phones. A mobile first site will help higher search results and bring more visitors.

Happy user,happy business

Nobody likes gawky websites, if the text is too small, texts are blurry, pages don’t load, Users will bounce back. A mobile-friendly design keeps things easy to use, clean, sharp and makes the user happy and potentially more efficient.

Content Is King(and Queen)

Find out what information what the users need on your site and make sure it’s front and centre.

Make it easy to use

Buttons,forms and menus need to be clear and big enough for the user to have an easy way to use the website

Speed is key

Phones usually have limited data and website should have lightning fast speed and to keep the code clean and images small

In today’s mobile focused environment, a mobile friendly website isn’t a necessity it’s a need. By putting mobile users first you create a site that pleases the user, has a higher search rank and helps your business thrive



  • “In my opinion, the future of mobile is the future of everything” -Matt Galligan, Co-founder of Circa
  • If your plans don’t include mobile, your plans are not finished” – Wendy Clark, Coca-Cola
  • The most important impact on society and the world is the cell phone. Cell phones have actually been one of the primary drivers in productivity improvements” – Fabrice Grinda, Entrepreneur and blogger for Business Insider

Conclusion:the mobile mandate

The statistics and expert opinions are clear: a mobile-friendly website is no longer a luxury, it's a necessity. By prioritising mobile users, you're not just creating a better user experience, you're ensuring your business stays relevant and competitive in today's mobile-first world. Don't wait any longer – optimise your website for mobile today and reap the benefits of a happy, engaged customer base.