How We Built Dr. Keith Pereira's Website and Brand
Dr. Keith Pereira is an interventional radiologist in the US, in a field that is hard for a layperson to follow. We developed his whole brand, from the logo to the colours and fonts. Then we built his website around it, with a page for each condition he treats, written for patients.
Highlights
- A brand of his own: logo, colours and fonts
- Seven condition pages, each written for patients
- His bio, recognitions, media and critical insights on one site
About Dr. Keith Pereira
Dr. Keith Pereira is an interventional radiologist in the US. He is a tenured associate professor and a clinical scientist.
In his words, interventional radiology is "a cutting-edge field with highly specialized and unique needs."
The challenge
- His field is hard for a layperson to follow.
- In his words, the site needed "a delicate balance between presenting advanced medical procedures and making the content accessible to a general audience."
- There was no brand to build on: the logo, colours and fonts had to be created from scratch.
- He practises in the US, so the work ran across time zones.
What we built
We started with his practice and the reasons behind it. Then we developed the whole brand and built the website around it.
A brand built from scratch
Colours, a logo and fonts chosen to fit his identity and his work, used across the whole site.
A page for each condition
Seven condition pages, from cancer care and fibroids to knee pain, blood clots and varicose veins, each written for patients.
His story and credentials
A bio, a recognitions and media section and a critical insights section, so patients see his expertise before they get in touch.
A clear next step
A contact page, so patients who are ready know how to reach the practice.
The outcome
Dr. Keith Pereira now has a brand of his own and a website built around it. In his words, it "not only reflects my professional expertise but also conveys my personal mission in an engaging, approachable manner."
What Dr. Keith Pereira MD says
They carefully analyzed my practice, invested time in understanding not just the technical aspects of my work, but also the human side, why I do what I do.
Zunderdog meticulously developed the entire brand concept, from the selection of colors, logos and fonts to the overall aesthetic, ensuring it aligned perfectly with my identity.
They worked closely with me, maintaining open communication throughout the process and delivering everything in a timely manner.
