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How Shakti Tanks Tripled Online Orders with Zunderdog

Customers couldn't easily browse Shakti's products or ask for a quote online. We rebuilt the website from the ground up around the product range, with SEO and lead capture built in. Orders through the site tripled, and web engagement rose 60% in the first month.

shaktiindia.com
The Shakti Tanks homepage on a desktop screen, showing its tanks, bins and planters around a home
The Shakti Tanks website on a phone, showing the water tank and septic tank product sections
The new shaktiindia.com, designed and built by Zunderdog.

Results in under 90 days

  • online orders
  • +60%web engagement in the first month
  • Stronger Google rankings, with SEO built in from the start
  • A mobile-first site where browsing products and requesting quotes is easy

About Shakti Tanks

For three decades, Shakti Tanks has made high-quality, roto-moulded plastic storage in Goa. The range spans water tanks, composting bins, custom components and more.

The brand belongs to GMI Zarhak Moulders Pvt. Ltd., which supplies global OEM clients such as Volvo, John Deere and Atlas Copco, and is backed by a joint venture with Groupe Maillard Industrie of France.

The challenge

  • Customers couldn't easily browse the product range or request a quote.
  • Keyword visibility on Google had plenty of room to grow.
  • The user interface needed refining.

What we built

We rebuilt the Shakti Tanks website from the ground up, with a focus on functionality, performance and turning visitors into customers.

  • Mobile-first design

    A modern design built for phones first, so the site is easy to use on any screen.

  • Product-centric layout

    Clear categories, specifications and enquiry options for every product.

  • Search engine optimisation

    Pages structured and written to rank higher on Google.

  • Built-in lead capture

    An integrated lead capture system that streamlines incoming requests.

The outcome

Zunderdog turned the Shakti Tanks website into a revenue-generating digital asset, helping the brand reach new customers, improve its visibility and future-proof the business for growth.

What Alistair Costabir says

We’ve never had this kind of inbound flow from our website before.

Zunderdog didn’t just make our site look better – they made it work better.

The increase in online orders speaks for itself.

Alistair CostabirDirector, GMI Zarhak Moulders Pvt. Ltd.

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