How Shakti Tanks Tripled Its Website Orders with a New Brand Site
Shakti sells mostly through distributors and dealers, and their orders start as an enquiry. We rebuilt shaktiindia.com as a brand website: a new design language and visuals, a full product catalogue, a dealer finder and one form for orders and enquiries. Orders via the website tripled, and web engagement rose 60% in the first month.
Results in under 90 days
- 3×website orders
- +60%web engagement in the first month
- Stronger Google rankings, with SEO built in from the start
- Buyers can browse the full range, find a nearby dealer or send an order from their phone
About Shakti Tanks
For three decades, Shakti Tanks has made roto-moulded plastic products in Goa under the line "Superior by Design". Its 16 products span water storage, environment-friendly products such as septic tanks and composting bins, and material storage, sold through distributors and a network of dealers.
The brand belongs to GMI Zarhak Moulders Pvt. Ltd., which runs three plants, holds ISO 9001, 14001 and 45001 certification, and supplies custom-moulded parts to OEMs such as Volvo, John Deere and Atlas Copco through a joint venture with Groupe Maillard Industrie of France.
The challenge
- Customers couldn't easily browse the product range or request a quote.
- Keyword visibility on Google had plenty of room to grow.
- The user interface needed refining.
What we built
We rebuilt shaktiindia.com from the ground up as a brand site, around how Shakti sells: through distributors and dealers, with orders that start as an enquiry.
Brand design language
SHAKTI's black and yellow on every page, a hero that shows the whole range around a home, and edited product photography throughout.
Full product catalogue
Sixteen products in three ranges, each with sizes, colours, accessories and downloadable warranty charts and installation guides.
Dealer finder
Shakti's dealers across Goa, filterable by taluka and town, each with a phone number and directions.
One form for orders
Distributors and customers pick the products they need, or ask about a dealership, repairs, accessories or a custom part.
Mobile-first design
Built for phones first, so dealers and customers can check a spec or send an order from anywhere.
Search engine optimisation
Pages structured and written to rank higher on Google.
The outcome
Zunderdog turned the Shakti Tanks website into a brand site that brings in orders, helping the brand reach new customers, improve its visibility and future-proof the business for growth.
What Alistair Costabir says
We’ve never had this kind of inbound flow from our website before.
Zunderdog didn’t just make our site look better – they made it work better.
The increase in online orders speaks for itself.
