
14 March, 2026
We build Shopify and custom stores for brands that sell direct, connected to your inventory, couriers and suppliers so stock, orders and tracking move without copy-pasting. For Athithi Store, that meant a Shopify website with inventory sync, automated shipping and automatic reordering from manufacturers.
“A critical requirement was the seamless integration of our inventory management system, which they implemented flawlessly…”

A great D2C brand can be let down by what happens after the click: stock that does not match the storefront, shipping handled by hand and a site that struggles once order volume grows.
We build Shopify and custom storefronts together with the plumbing behind them, from inventory sync and automated shipping to supplier reordering and repeat-purchase flows, so the business keeps up with its growth.
Stock levels that don't match the storefront
We connect your store to your inventory system so stock updates itself and you stop selling what you do not have. It was the critical requirement for Athithi Store.
Shipping and fulfilment handled by hand
Shipping rules for local, national and international orders, with labels and tracking generated without copy-pasting.
Reordering from suppliers by phone and spreadsheet
We connect your store to your manufacturers so replenishment runs automatically, as we did for Athithi Store.
A platform that slows down under real order volume
We build on Shopify or a custom stack sized for your volume, with the integrations that high-volume stores need.

A smooth checkout with the payment methods your customers expect, from cards and wallets to cash on delivery.

Landing pages built for speed and conversion, tracked from first visit to checkout.

Wishlists, reminders and repeat-purchase flows that bring customers back.
For Athithi Store, we built a Shopify website. Its proprietor, Chetan Chodankar, set one critical requirement: the store had to work with the inventory management system the business already ran.
We integrated that system, set up automated shipping for its local, national and international logistics and connected the platform to its product manufacturers so inventory replenishment ran automatically.
The store connected to the inventory management system the business already ran, keeping stock accurate.
Shipping set up for local, national and international orders, matched to its logistics network.
The platform linked to its product manufacturers, so replenishment ran without manual orders.
Shopify for the storefront and checkout, with custom integrations doing the work behind it.
Most D2C brands should start on Shopify and extend it with custom integrations as they grow. A custom platform makes sense when the shopping experience itself sets you apart or when apps and workarounds start to cost more than owning the stack.
| What matters | Shopify, extended | Custom platform |
|---|---|---|
| Best for | Most D2C brands, from launch to steady growth | Brands whose shopping experience is the product or whose app costs have outgrown Shopify |
| Storefront and checkout | Shopify's checkout, in your design | Designed and built around your rules |
| Inventory, shipping and suppliers | Connected through Shopify apps and custom integrations | Connected directly through APIs |
| Running costs | A Shopify plan plus the apps you use | Hosting and support for the platform |
| The code | Shopify runs the platform. Your theme and integrations are yours | Yours, handed over at launch |
We don't publish prices because every store is different. We quote each one after a call. Quotes are free.
Shopify with a custom theme is the quicker route. A custom platform is a bigger build, made around your catalogue and checkout.
How many products, sizes and colours you sell and whether product data and photos are ready.
Each system the store talks to adds work: inventory, couriers, suppliers, payments and accounting.
Migrating products, customers and orders, with old URLs redirected so your rankings carry over.
Here's how we help D2C brands build and automate the commerce backbone they need to grow.

Zunderdog demonstrated exceptional expertise in developing our Shopify website, maintaining consistent and transparent communication throughout the project. A critical requirement was the seamless integration of our inventory management system, which they implemented flawlessly, along with automated shipping solutions tailored to our diverse logistics network, including local, national and international operations. Additionally, Zunderdog successfully integrated our platform with product manufacturers to automate inventory replenishment, ensuring efficiency and accuracy in stock management. We are extremely pleased with the outcome and highly recommend Zunderdog for their professionalism and proficiency in e-commerce development.
Proprietor, Athithi Store
Before we dive in, we'll work closely with you to understand your project goals, target audience and desired functionalities. This ensures we're on the same page from the start.
Our design team utilizes cutting-edge tools to craft user interfaces (UI) that are both aesthetically pleasing and intuitive. We prioritize a user-friendly experience (UX) to keep your audience engaged.
After solidifying the design, we'll create an interactive prototype that allows you to visualize and interact with the future product. This provides valuable feedback before development begins.
We leverage the latest technologies and tools to build your mobile app or website. Transparency is key, so you'll be kept in the loop throughout the development process.
Quality is non-negotiable. Our dedicated QA team rigorously tests every aspect of your project to ensure it's bug-free and delivers a flawless experience.
Once everything is tested and perfected, we'll guide you through a smooth launch process, getting your product in front of your target audience.
Our commitment extends beyond launch. We offer ongoing support and maintenance to ensure your project continues to function flawlessly and our team is always ready to answer your questions.
Most D2C brands should start on Shopify and extend it with custom integrations as they grow. A fully custom platform makes sense when the shopping experience itself is your differentiator or when integration costs start to exceed the cost of owning the stack. We will tell you honestly which fits.
Yes. We integrate storefronts with inventory systems, suppliers and courier partners so stock, orders and tracking move between them automatically. For Athithi Store, we connected its Shopify website to its inventory management system, its logistics network and its product manufacturers.
Yes. We connect your store to your manufacturers or suppliers so stock is replenished automatically, instead of someone placing each order by hand.
Yes. We map old URLs to new ones, carry over product data and metadata and set up redirects so the rankings and links you have built keep working after the move.
No, we do not run advertising or social media campaigns. We build the store and its landing pages and produce the product visuals with our creative team, so what your own marketing sends visitors to is designed together.
It depends on whether you build on Shopify or custom, how many products and variants you sell and which systems the store connects to. That's why we don't publish a price list. We quote each store after a call. Quotes are free.
Tell us where you're stuck and we'll show you how we'd approach it.