Skip to main content
Manufacturing & Distribution

Website Design & Development for Manufacturing Companies

We build websites and software for manufacturers and distributors: product catalogues, dealer finders, order forms and dealer portals. For Shakti Tanks, which sells mostly through distributors and dealers, a new brand website tripled orders via the site.

Shakti Tanks: 3× website orders+60% web engagement in the first month

shaktiindia.com
Shakti Tanks website homepage built by Zunderdog
Built by Zunderdog for GMI Zarhak Moulders

Client results

Shakti Tanks

  • 3×website orders
  • +60%web engagement in the first month

Shakti sells mostly through distributors and dealers. Its new brand website lets buyers browse all 16 products, find a nearby dealer or send an order from their phones.

Manufacturing case study: Shakti Tanks

Websites Built for How Manufacturers Sell

    Most manufacturers don't sell through a checkout. Dealers, distributors, OEM buyers and procurement teams look you up, compare your range and specifications, then ask for a price or place an order by phone, WhatsApp or email. Your website has to support that journey: show the full range with its specifications, prove you can deliver, point buyers to a dealer and turn a visit into an enquiry your sales team can act on.

    We build the websites, portals and automation behind that journey and connect them to the systems you already run. Your team spends less time chasing and retyping orders and more time fulfilling them.

    Challenges We Solve

    • ✕

      Legacy systems that don't reflect your operational scale

      ✓

      We replace brochure-era sites with fast, structured product catalogues and company sites that match the size of your operation.

    • ✕

      Dealer and distributor orders scattered across calls, WhatsApp and email

      ✓

      A dealer portal gives every distributor one place to see pricing, place orders and track them, with no retyping on your side.

    • ✕

      No centralized way to track pricing, inventory and delivery

      ✓

      We connect your website, ERP and inventory data so stock levels, price lists and dispatch status stay in sync automatically.

    • ✕

      Websites that undersell decades of industrial credibility

      ✓

      We turn certifications, plant capacity, product ranges and client logos into content that wins trust with procurement teams.

    What We Build for Manufacturers

    What Buyers Look For on a Manufacturer's Website

    • Specifications as Text

      Sizes, capacities, materials and standards written out on each product page, where buyers can compare them and search engines can read them. A PDF holds the full data sheet.

    • A Request-for-Quote Flow

      Large and custom orders start with a quote. The form asks for the product, quantity, delivery location and timing. Your sales team can price the request without a second call.

    • Certifications and OEM Trust Markers

      Certificates, quality processes, plant capacity and the OEMs you supply belong where procurement teams look first. The company behind Shakti, GMI Zarhak Moulders, runs three plants, holds ISO 9001, 14001 and 45001 certification and supplies custom-moulded parts to OEMs such as Volvo, John Deere and Atlas Copco.

    • Catalogue SEO

      Each product and range gets its own page, title and description, with structured data. Buyers searching for that product can find it. Shakti Tanks saw stronger Google rankings after its rebuild.

    • A Dealer Finder

      Buyers who don't order from you directly need their nearest dealer. Shakti's finder lists its dealers across Goa, filterable by taluka and town, each with a phone number and directions.

    • Built for Phones First

      Dealers and customers check a spec or send an order from their phones. Every page is designed for a phone first and tested on tablets and desktops.

    How We Built Shakti Tanks' Brand Website

    For three decades, Shakti Tanks has made roto-moulded products in Goa, from water tanks to septic tanks, composting bins and material storage, sold mostly through distributors and dealers. Before the rebuild, customers couldn't easily browse the range or ask for a quote, the site had plenty of room to grow on Google and the interface needed refining.

    We rebuilt shaktiindia.com from the ground up as a brand website. The results came in under 90 days: orders via the website tripled and web engagement rose 60% in the first month.

    • A New Design Language

      Shakti's black and yellow on every page, a hero that shows the whole range around a home and edited product photography.

    • A Full Catalogue

      16 products in three ranges, each with sizes, colours and accessories, plus warranty charts and installation guides to download.

    • A Dealer Finder

      Shakti's dealers across Goa, filterable by taluka and town.

    • One Form for Orders

      Distributors and customers pick the products they need or ask about a dealership, repairs, accessories or a custom part.

    • Mobile-First, Search-Ready Pages

      Built for phones first, then structured and written to rank on Google.

    Dealer Ordering: A Custom Portal or ZunderFlow?

    A good website brings in enquiries and orders. If your regular dealers still reorder by phone, WhatsApp and email, they need self-serve ordering too. There are two ways to give it to them.

    Produpak, a fruit and vegetable wholesaler, took the ZunderFlow route with branded apps for its customers, its team and its drivers. Its revenue grew 30% and order-to-delivery got 60% faster, in under 90 days. Shakti Tanks took the website route: a brand website with a dealer finder and one form for orders.

    A custom dealer portal compared with ZunderFlow
    What mattersCustom dealer portalZunderFlow
    What it isA portal we design and build around your processOur own B2B ordering platform, live since 2022, set up for your business
    Best forUnusual pricing, approvals or integrationsGetting dealer ordering running fast on a proven platform
    Time to go liveTypically 8–12 weeks or moreStandard deployments within 72 hours
    For dealersA web portal in your design, plus mobile apps if neededA branded dealer ordering app
    Prices and creditBuilt to your rulesStructured pricing, approval workflows and credit validation
    ERP and accountingConnected through APIs or data exportsWorks with or without an ERP, with live connectors for Tally and Zoho Inventory
    The codeYours, handed over at launchZunderFlow is our platform: we run it and keep it updated

    What Shapes the Cost of a Manufacturing Website

    We don't publish prices because every manufacturer's project is different. We quote each one after a scoping call. Quotes are free.

    The quote lists what you get, what it costs and how long it takes. These are the things that move it.

    • The Size of Your Catalogue

      How many products and ranges, how much specification data and whether spec sheets and photos are ready.

    • Dealer Finder and Order Forms

      Each adds data and testing: a dealer list to load and keep current plus forms that send each request to the right person.

    • A Dealer Portal

      Logins, dealer-specific prices, credit limits and order history make a portal a bigger build than a website. ZunderFlow is the quicker route.

    • ERP and Tally Integration

      Each system the site or portal talks to adds work. We scope it after seeing what your system exposes.

    What We Build With

    Next.js and React for the website and Node.js or Python behind it. PostgreSQL or MySQL hold product and dealer data. Your team edits content in a content manager such as Strapi or Sanity (or WordPress, if you already use it). Sites run on Vercel, AWS or Google Cloud.

    How We Help

    Here's how we help manufacturers and distributors build technology that scales with them.

    Web Development

    Custom-built websites that load fast, rank high and convert better.

    Explore Web Development

    AI & Automation

    Smart systems that optimize workflows, reduce costs and scale with you.

    Explore AI & Automation

    UI/UX Design

    Human-centric design systems that delight users and drive engagement.

    Explore UI/UX Design

    Backend-Cloud & DevOps

    Secure, scalable infrastructure to power apps and automate deployment.

    Explore Backend-Cloud & DevOps

    What Our Clients Say

    Alistair Costabir

    We've never had this kind of inbound flow from our website before. Zunderdog didn't just make our site look better - they made it work better. The increase in online orders speaks for itself. We have received a 3X increase in orders via the website and a 60% increase in web engagement in the first month itself. The team has been responsive, professional, and focused on delivering measurable results.

    Alistair Costabir

    Director, GMI Zarhak Moulders Pvt Ltd

    Read the full Shakti Tanks case study

    How a Manufacturing Website Project Runs

    A brand and catalogue website typically takes 4–6 weeks. Dealer portals and ERP integrations take 8–12 weeks or more, depending on the systems involved.

    • 1. Scope

      We start with your product range, how dealers and buyers order today and where your prices and stock live. You get a scope and a free quote.

    • 2. Content

      We gather product data, spec sheets, certificates and photos, then edit what needs editing.

    • 3. Design and Build

      You approve the designs and a clickable prototype. Then we build, connect your forms and systems and test on phones first.

    • 4. Launch

      The catalogue goes live with page titles, descriptions, a sitemap and structured data in place. The code is handed over to you.

    • 5. Support

      A support contract with agreed response times keeps the site secure and fast as your range grows.

    Frequently Asked Questions

    It depends on the size of your catalogue and what the site has to do. A brand website with a product catalogue is a smaller job than one with a dealer finder, order forms and an ERP connection. That's why we don't publish a price list. We quote each project after a scoping call. Quotes are free.

    A brand and catalogue website typically takes 4–6 weeks. Dealer portals and ERP integrations take 8–12 weeks or more, depending on the systems involved. Shakti Tanks saw its results in under 90 days.

    Yes. Dealers, distributors and procurement teams check your website before they call or order. A clear catalogue with an order form brings in enquiries you would otherwise miss. Shakti Tanks sells mostly through distributors and dealers. Orders via its new website tripled.

    Yes. We build quote and order forms that capture the product, quantity and delivery location. Each request reaches your sales team by email, WhatsApp or straight in your CRM. Shakti's single form handles orders, dealership enquiries, repairs, accessories and custom parts.

    Yes. We build it from your dealer list, with the filters your buyers use, such as state, district or town. Shakti's finder lists its dealers across Goa by taluka and town, each with a phone number and directions.

    Yes. We connect to ERPs, Tally and CRMs through their APIs or data exports. Orders, stock and prices then move without anyone retyping them. We scope each integration after seeing what your system exposes.

    No. Most manufacturers gain the most by connecting what they already have: a better website in front, automation in the middle and integrations into the back office. We recommend replacing a system only when it is holding you back.

    Use ZunderFlow if you want dealer ordering running quickly: standard deployments are live within 72 hours. Build a custom portal if your pricing, approvals or integrations are unusual or you want to own the code.

    Each product and range gets its own page with a descriptive title, specifications written as text and structured data, on a site that loads fast on phones. After its rebuild, Shakti Tanks saw stronger Google rankings.

    Yes. ZunderFlow gives your dealers a branded ordering app. Produpak's customers, team and drivers each have one of their own. With a custom portal, we can build Android and iOS apps alongside it.

    Further Reading

    Other Industries We Serve

    View all industries →

    Ready to talk about your project?

    Tell us where you're stuck and we'll show you how we'd approach it.