
Custom Dealer, Distributor and B2B Ordering Portals
Dealer Portal Development Company in India
Zunderdog builds dealer portals and B2B ordering portals for manufacturers and distributors. Each dealer sees their own prices, schemes and credit, orders any time and tracks delivery, and every order reaches your ERP without retyping. We built ZunderFlow, a dealer ordering platform live with 50+ businesses.
Why Manufacturers and Distributors Build Dealer Portals
In most dealer networks, orders still arrive by phone, WhatsApp and email. Someone retypes each one into Tally or the ERP, orders sent after hours wait until morning, prices and schemes are applied from memory, and typing mistakes end up on invoices.
A dealer portal gives every dealer, distributor and trade customer one place to order, on the web or in an app, at their own prices. Orders arrive priced, checked against credit and ready for dispatch, and dealers who prefer WhatsApp can keep sending orders there.

Client results
ZunderFlow
- 50+active business deployments
- 72 hrsstandard go-live time
Our own dealer ordering platform: orders from the app, WhatsApp and email in one queue, priced per dealer, checked against credit and synced to the ERP.
How we built and run ZunderFlowWhy Build Your Dealer Portal With Zunderdog?

We Run One Ourselves
ZunderFlow, our dealer ordering platform, has run in production since 2022 for 50+ businesses. We know how dealers really order, and where portals fail.

Custom or Ready-Made
If your process fits ZunderFlow, you can be live in 72 hours. If it doesn’t, we build a custom portal around your workflows. We tell you which on the first call.

Your ERP Stays
The portal works alongside the systems you already run. Orders, stock, prices and payments sync with Tally, Zoho, SAP, Oracle and other ERPs.

Results You Can Check
Produpak grew revenue 30% with its own ordering apps, and Shakti Tanks tripled its website orders, mostly from distributors.
What We Build Into Dealer Portals

Dealer-Specific Prices & Schemes
Every dealer sees their own price list, tier discounts and running schemes, applied automatically to each order.

Credit Limits & Approvals
Each order is checked against the dealer’s credit and outstanding balance, with approvals when an order needs one.

WhatsApp & Email Order Capture
Dealers who prefer WhatsApp or email keep using them, and their orders land in the same queue as portal orders.

Order Tracking & Proof of Delivery
Dealers follow each order from confirmation to delivery, and drivers record delivery with a photo.

ERP, Tally & Zoho Sync
Confirmed orders flow into your ERP or accounting system with stock, invoices and payments kept in step, so nobody retypes them.

Dealer & Sales Rep Apps
A branded ordering app for dealers and an app for your sales team to book orders on visits, alongside the web portal.
Custom Dealer Portal or ZunderFlow?
We build both, so we can be straight with you. Most dealer networks need prices, schemes, credit, ordering and delivery tracking, which ZunderFlow already does. A custom portal is worth it when your process is genuinely different.
| Option | Best when | Time to launch |
|---|---|---|
| ZunderFlow, our dealer ordering platform | Your dealers order from price lists with schemes and credit limits, and you want your own branded app and portal quickly | Live in 72 hours, with Tally or Zoho connected during setup |
| A custom dealer portal | You need product configurators, project quotations, unusual approval chains, deep links into a bespoke ERP, or a portal that is part of a larger platform | Typically 8–12 weeks or more for the first release |
How an Order Flows Through a Dealer Portal
| Step | What happens | What it replaces |
|---|---|---|
| 1. The dealer orders | In the app or portal at any hour, on WhatsApp or email, or through your sales rep on a visit | Calls and messages that wait for office hours |
| 2. The order is priced | The dealer’s own price list, tier discounts and schemes are applied automatically | Prices and schemes applied from memory |
| 3. Credit is checked | The order is checked against the dealer’s credit limit and outstanding balance, and routed for approval if needed | Phone calls to accounts before dispatch |
| 4. It reaches your ERP | The confirmed order syncs to Tally, Zoho or your ERP, where the invoice is created | Someone retyping every order |
| 5. It is delivered | Dispatch and delivery are tracked, and the driver records proof of delivery with a photo | "Where is my order?" calls |
What a Good Dealer Portal Includes
Logins for every dealer
Each dealer, distributor or trade customer has an account, with users and roles for their own staff.
A catalogue at their prices
Products, stock availability and prices from that dealer’s own list, never someone else’s.
Quick reorders
Past orders and favourite lists turn a regular order into a few taps.
Statements and invoices
Outstanding balance, invoices and payments that dealers can check without calling your accounts team.
Notifications
Order confirmations, dispatch and delivery updates, and scheme announcements.
Reports for your team
Orders by dealer, product and region, so sales and operations decide on current numbers.
Dealer and B2B Ordering Systems We Have Built
ZunderFlow
Our dealer ordering platform for manufacturers and distributors, in production since 2022 with 50+ businesses.
Produpak
Customer, business and delivery apps for a fresh-produce supplier: revenue up 30% and order-to-delivery 60% faster in under 90 days.
Shakti Tanks
A manufacturer’s website with a finder for about 190 dealers and one order form. Website orders tripled, mostly from distributors.
For manufacturers
Websites, dealer portals, ERP integration and automation for manufacturing and distribution businesses.
Who We Build Dealer Portals For
FMCG brands
Fresh produce & food service suppliers
Building materials
Paints & coatings
Technologies We Build Dealer Portals With
React
Next.js
Tailwind CSS
Bootstrap
HTML
CSS
JavaScript
TypeScript
JavaScript
TypeScript
Node.js
Java
Python
GraphQL
Ionic
React Native
Expo
MySQL
PostgreSQL
Firebase
MongoDB
SQLite
AWS
Google Cloud
Vercel
Strapi
WordPress
Sanity
Wix
Figma
Adobe Photoshop
Framer
Adobe Illustrator
How We Build a Dealer Portal
We learn how dealers order today, your price lists, schemes and credit rules, and which systems hold products, stock and accounts.
We show you ZunderFlow against your requirements. If it fits, setup starts; if not, we scope a custom portal and send a timeline and quote.
We design the dealer and admin screens, build the portal and apps in sprints, and connect your ERP or accounting system.
A small group of dealers orders through the portal first, so prices, schemes and the ERP sync are proven before everyone moves across.
We onboard the rest of your dealers and your team, then keep supporting and improving the portal.
Frequently Asked Questions
A dealer portal is a website or app where a manufacturer’s or distributor’s dealers log in to see their prices, place orders, check credit and invoices, and track deliveries. It replaces orders taken by phone, WhatsApp and email and retyped into the ERP.
Not quite. In the car trade, a DMS runs a vehicle dealership. In FMCG, a distributor management system handles a distributor’s billing and stock. A dealer portal is the ordering layer between a manufacturer or distributor and its dealers, and it works alongside the ERP.
Yes. ZunderFlow syncs with Tally and Zoho out of the box, and SAP, Oracle and other ERPs connect through its API during setup. A custom portal connects to your systems through their APIs or data exports.
Yes. Dealers who prefer WhatsApp or email keep using them, and their orders land in the same queue as portal and app orders, priced and ready to process.
On ZunderFlow, standard deployments are live in 72 hours. A custom dealer portal typically takes 8–12 weeks or more for its first release, depending on its features and integrations.
We quote a custom portal after a scoping call, and quotes are free. If ZunderFlow fits your process, we show it to you first, since it is much quicker to launch than a custom build.
Yes. ZunderFlow gives you a branded dealer ordering app and a web portal, and a custom build can include Android and iOS apps built with React Native.
Yes. Sales reps book orders on visits through their own app, and those orders follow the same pricing, credit checks and approvals as the dealer’s own.
You do. We hand over full ownership of the source code of a custom build. ZunderFlow is our product, which you use under your own brand.
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Based in Goa?
Our office is in Velsao, South Goa, so we can meet in person and visit your business, not just talk on video calls.
Website design and development in GoaNeed developers on your own team?
Hire dedicated developers who join your team and work on your roadmap, with your tools and processes.
Hire dedicated developersTake Dealer Orders Off WhatsApp and Into One Portal
Tell us how orders reach you today, and we will show you ZunderFlow or scope a custom dealer portal, with a free quote.